Amsterdam, Paulus potterstraat 14

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The ultimate tasting

Experience & Cocktails

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Learn how to properly shake and serve your perfect cocktail

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Learn everything about the world's first cocktail brand, since 1575

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Including an audio guide (8 languages) and a cocktail in our Mirror Bar

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The ultimate cocktail experience

Privacy & Cookie notice

Privacy & Cookie Policy

This Privacy & Cookie Policy explains how Lucas Bols (“we”, “us”, “our”) collects, uses, stores, and protects personal data when you visit or interact with our website. As a producer of alcoholic beverages, we also apply additional rules to protect minors and comply with alcohol-related legislation worldwide.

We are committed to transparency, data protection, and responsible marketing in accordance with the General Data Protection Regulation (GDPR), Dutch law, and applicable alcohol regulations.

1. Data Controller

This website is managed by Lucas Bols. If you have questions about this policy or your privacy rights, you may contact us using the details on our website.

2. Age Verification and Restricted Access

2.1 Minimum legal drinking age

Because we market alcoholic beverages, access to our website is restricted to individuals who have reached the legal drinking age in their country of residence.

2.2 Age-gate functionality

To comply with alcohol laws, we may:

  • Request your date of birth upon entering the website

  • Use cookies or your browser settings to remember age-gate responses

  • Block access to users who do not meet the legal drinking age requirements

This information is used only for age verification and not for marketing profiling unless you explicitly consent.

2.3 No data collection from minors

We do not knowingly collect or process personal data from individuals under the legal drinking age. If we discover that data from a minor were collected, we will delete it immediately.

If you believe a minor has submitted data to us, please contact us so we can remove it.

3. Responsible Marketing Practices

3.1 No targeting of minors

We do not use personal data to target advertising or promotional content to individuals under the legal drinking age.

3.2 Content limitations

Any marketing, newsletters, or promotional messages:

  • Are directed only to legal-age adults

  • Do not depict or encourage irresponsible drinking

  • Follow applicable industry codes (e.g., STIVA in the Netherlands, DISCUS, or other regional alcohol advertising guidelines)

3.3 Opt-in requirements

Marketing communications (newsletters, promotions, events) are sent only with your explicit consent and can be withdrawn at any time.

4. Personal Data We Collect

4.1 Data you provide

When creating an account, placing an order, or contacting us, we may process:

  • Name and contact information

  • Email address

  • Order history

  • Preferences (where consent is given)

  • Any information you voluntarily submit

4.2 Automatically collected data

We collect anonymized data through cookies and analytics tools when you visit our website.

4.3 Sensitive data

We do not collect or process sensitive categories of data (e.g., health, ethnicity, beliefs).

5. Purposes of Processing

We process data for:

  • Account creation and management

  • Order processing

  • Customer service and communication

  • Age verification and legal compliance

  • Website optimization and analytics

  • Optional marketing communications (only with consent)

  • Security and fraud prevention

  • Compliance with alcohol laws and responsible marketing codes

6. Cookies

6.1 What Are Cookies?

Cookies are small text files used to store information on your device. Many cookies are essential for functionality, especially for access control on age-restricted websites.

6.2 Types of Cookies

Strictly Necessary Cookies

Used for:

  • Age-gate verification

  • Secure login

  • Shopping cart functionality

  • Maintaining website stability

These cookies cannot be disabled.

Functional Cookies

Used to:

  • Remember preferences

  • Improve browsing experience

  • Personalize non-alcohol-related features

We do not share functional cookie data with third parties.

Performance Cookies

Used to gather anonymous data about site usage to help us improve functionality and performance.

Google Analytics

Used to analyze website behavior (not for underage users). IP addresses may be processed but are not combined with other Google data. Opt-out link:

https://tools.google.com/dlpage/gaoptout

7. Disabling Cookies

You may disable cookies through your browser settings. Note that certain features, including age verification and account access, may not function properly if cookies are disabled.

8. Legal Basis for Processing

We process data under:

  • Consent: marketing cookies, optional newsletters

  • Legal obligation:

    age verification, alcohol compliance

  • Performance of a contract:

    account management, orders

  • Legitimate interest:

    website analytics, fraud prevention

9. Data Security

We use appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.

10. Data Sharing

We do not sell or rent your data. Data may be shared only with:

  • Trusted service providers (e.g., payment processors, hosting providers) under strict GDPR contracts

  • Authorities when required by law (e.g., court orders)

We never share data with third parties for alcohol advertising targeting minors.

11. International Transfers

If data is transferred outside the European Economic Area (EEA)—for example, to Google Analytics servers in the U.S.—we ensure it is protected using approved legal safeguards such as Standard Contractual Clauses (SCCs).

12. Data Retention

We retain data only for as long as necessary for:

  • Fulfilling legal obligations

  • Completing commercial transactions

  • Providing requested services

  • Security and fraud prevention

Cookie data are retained according to standard cookie lifecycles.

13. Your GDPR Rights

You have the right to:

  • Access your data

  • Correct or update data

  • Request deletion

  • Withdraw consent

  • Object to processing

  • Request restriction

  • Request data portability

To exercise your rights, contact us with the subject line: “Request regarding personal data”.

We may request proof of identity.

14. Links to External Websites

Our policy does not apply to external websites linked from ours. We advise reviewing external privacy and cookie policies.

15. Changes to This Policy

We may update this policy at any time. Posting the updated version on the website constitutes sufficient notice.

16. Governing Version

In case of conflict, the Dutch version of this Privacy & Cookie Policy prevails.

Amazing cocktail experiences

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Step into the world of cocktails during a unique experience in Amsterdam full of interactive tastings, rich history, and a free included cocktail at our well-known Mirror Bar. Our courses at the Bols Cocktail Academy provide a solid foundation.

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Experience & Cocktail

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4.6

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Entrance Expreince

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Perfect serve cocktail included

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Audio guide included (8 languages)

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€19.50

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Cocktail Workshops

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4.8

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Experience tour & cocktail included

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Make 2 or 3 cocktails during workshop

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Professional trainer

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€34.50

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Combination Tickets

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4.2

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Moco Museum & Cocktail Experience

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Amaze & Cocktail Experience

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Nightlife & Cocktail Experience

tailored events

Private Events

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4.5

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Private Cocktail Workshops

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Business events

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Cocktail & Diner events

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€45.00

cocktail academy

One Day Bartending Course

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4.4

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Full day course

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Learn all the basic cocktail techniques

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Learn all popular cocktails recipes

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p.p.

€99.00