
Amsterdam, Paulus potterstraat 14
Popular
The ultimate tasting
Experience & Cocktails
Learn how to properly shake and serve your perfect cocktail
Learn everything about the world's first cocktail brand, since 1575
Including an audio guide (8 languages) and a cocktail in our Mirror Bar
buy ticktes


The ultimate cocktail experience
Privacy & Cookie notice
Privacy & Cookie Policy
This Privacy & Cookie Policy explains how Lucas Bols (“we”, “us”, “our”) collects, uses, stores, and protects personal data when you visit or interact with our website. As a producer of alcoholic beverages, we also apply additional rules to protect minors and comply with alcohol-related legislation worldwide.
We are committed to transparency, data protection, and responsible marketing in accordance with the General Data Protection Regulation (GDPR), Dutch law, and applicable alcohol regulations.
1. Data Controller
This website is managed by Lucas Bols. If you have questions about this policy or your privacy rights, you may contact us using the details on our website.
2. Age Verification and Restricted Access
2.1 Minimum legal drinking age
Because we market alcoholic beverages, access to our website is restricted to individuals who have reached the legal drinking age in their country of residence.
2.2 Age-gate functionality
To comply with alcohol laws, we may:
Request your date of birth upon entering the website
Use cookies or your browser settings to remember age-gate responses
Block access to users who do not meet the legal drinking age requirements
This information is used only for age verification and not for marketing profiling unless you explicitly consent.
2.3 No data collection from minors
We do not knowingly collect or process personal data from individuals under the legal drinking age. If we discover that data from a minor were collected, we will delete it immediately.
If you believe a minor has submitted data to us, please contact us so we can remove it.
3. Responsible Marketing Practices
3.1 No targeting of minors
We do not use personal data to target advertising or promotional content to individuals under the legal drinking age.
3.2 Content limitations
Any marketing, newsletters, or promotional messages:
Are directed only to legal-age adults
Do not depict or encourage irresponsible drinking
Follow applicable industry codes (e.g., STIVA in the Netherlands, DISCUS, or other regional alcohol advertising guidelines)
3.3 Opt-in requirements
Marketing communications (newsletters, promotions, events) are sent only with your explicit consent and can be withdrawn at any time.
4. Personal Data We Collect
4.1 Data you provide
When creating an account, placing an order, or contacting us, we may process:
Name and contact information
Email address
Order history
Preferences (where consent is given)
Any information you voluntarily submit
4.2 Automatically collected data
We collect anonymized data through cookies and analytics tools when you visit our website.
4.3 Sensitive data
We do not collect or process sensitive categories of data (e.g., health, ethnicity, beliefs).
5. Purposes of Processing
We process data for:
Account creation and management
Order processing
Customer service and communication
Age verification and legal compliance
Website optimization and analytics
Optional marketing communications (only with consent)
Security and fraud prevention
Compliance with alcohol laws and responsible marketing codes
6. Cookies
6.1 What Are Cookies?
Cookies are small text files used to store information on your device. Many cookies are essential for functionality, especially for access control on age-restricted websites.
6.2 Types of Cookies
Strictly Necessary Cookies
Used for:
Age-gate verification
Secure login
Shopping cart functionality
Maintaining website stability
These cookies cannot be disabled.
Functional Cookies
Used to:
Remember preferences
Improve browsing experience
Personalize non-alcohol-related features
We do not share functional cookie data with third parties.
Performance Cookies
Used to gather anonymous data about site usage to help us improve functionality and performance.
Google Analytics
Used to analyze website behavior (not for underage users). IP addresses may be processed but are not combined with other Google data. Opt-out link:
https://tools.google.com/dlpage/gaoptout
7. Disabling Cookies
You may disable cookies through your browser settings. Note that certain features, including age verification and account access, may not function properly if cookies are disabled.
8. Legal Basis for Processing
We process data under:
Consent: marketing cookies, optional newsletters
Legal obligation:
age verification, alcohol compliance
Performance of a contract:
account management, orders
Legitimate interest:
website analytics, fraud prevention
9. Data Security
We use appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse.
10. Data Sharing
We do not sell or rent your data. Data may be shared only with:
Trusted service providers (e.g., payment processors, hosting providers) under strict GDPR contracts
Authorities when required by law (e.g., court orders)
We never share data with third parties for alcohol advertising targeting minors.
11. International Transfers
If data is transferred outside the European Economic Area (EEA)—for example, to Google Analytics servers in the U.S.—we ensure it is protected using approved legal safeguards such as Standard Contractual Clauses (SCCs).
12. Data Retention
We retain data only for as long as necessary for:
Fulfilling legal obligations
Completing commercial transactions
Providing requested services
Security and fraud prevention
Cookie data are retained according to standard cookie lifecycles.
13. Your GDPR Rights
You have the right to:
Access your data
Correct or update data
Request deletion
Withdraw consent
Object to processing
Request restriction
Request data portability
To exercise your rights, contact us with the subject line: “Request regarding personal data”.
We may request proof of identity.
14. Links to External Websites
Our policy does not apply to external websites linked from ours. We advise reviewing external privacy and cookie policies.
15. Changes to This Policy
We may update this policy at any time. Posting the updated version on the website constitutes sufficient notice.
16. Governing Version
In case of conflict, the Dutch version of this Privacy & Cookie Policy prevails.
Amazing cocktail experiences
join our events
Step into the world of cocktails during a unique experience in Amsterdam full of interactive tastings, rich history, and a free included cocktail at our well-known Mirror Bar. Our courses at the Bols Cocktail Academy provide a solid foundation.

Popular
Experience & Cocktail
4.6
Entrance Expreince
Perfect serve cocktail included
Audio guide included (8 languages)
Look at the Event
p.p.
€19.50



Sells out fast
Cocktail Workshops
4.8
Experience tour & cocktail included
Make 2 or 3 cocktails during workshop
Professional trainer
Look at the Event
FROM
€34.50

Popular course
Combination Tickets
4.2
Moco Museum & Cocktail Experience
Amaze & Cocktail Experience
Nightlife & Cocktail Experience
Look at the Event
FROM
32.50

tailored events
Private Events
4.5
Private Cocktail Workshops
Business events
Cocktail & Diner events
Look at the Event
FROM
€45.00

cocktail academy
One Day Bartending Course
4.4
Full day course
Learn all the basic cocktail techniques
Learn all popular cocktails recipes
Look at the Event
p.p.
€99.00









