The art of bartending plays a big part in our brand DNA, not only do we focus on bartenders when we create new flavours, but also with the activities we undertake. Bols Bartending focussen on all levels of the industry. Whether you're interested in becoming a professional bartender or if you want to increase the level of bartending, we offer bartending courses and seminars in the Bols Bartending Academy. If you are a competitive bartender you can join over 5000 bartenders world-wide during Bols Around the World. If you are a bar owner or manager looking to improve the business there is Bols Business Class with key figures from the hospitality industry sharing their insights and knowledge.