Red Light Negroni

What is a Red Light Negroni?

Red, bold, and tough, just like its hometown Amsterdam. The Red Light Negroni is our twist on the standard Negroni cocktail and a delightfully complex cocktail that embodies the city in every way. Enjoy, with love from Amsterdam.

The Negroni is a real bartender's cocktail. A well-prepared Negroni contains a perfect balance of bitter and sweet, herbal and fruity, a strong alcoholic kick and melting ice. These flavours are created with the seemingly simple equation of equal parts of red vermouth, aperitif liqueur and gin, stirred with ice. Perfuming and garnishing with a twist of orange kicks the aromas up a notch. We use our very own Bols Genever Original instead of gin to make it a Red Light Negroni.

With the standard Negroni cocktail it all began sometime around 1860 with bar owner Gaspare Campari of Café Campari in Milan, Italy. Here, the Milano-Torino, the grandfather of the Negroni cocktail, was served. It contained equal parts of aperitif liqueur from Milan and a sweet red, vermouth from Turin. This cocktail was probably created as a marriage between the two most popular drinks in Italy at the time and as a great way for Gaspare to promote his liqueur brand. The cocktail evolved into the Americano, which later evolved in the Negroni cocktail due to Count Camillio Negroni who one day, sometime in 1919, asked Fosco Scarselli, a bartender in Florence, to make him a stiffer version of the Americano cocktail, with an extra bite...

The bartender responded by adding gin to his Americano and an orange slice instead of the lemon slice. The first written evidence of the Negroni recipe is in a letter the Count wrote to a friend of his in London in 1920. In this letter, the Count advises his friend to drink no more than 20(!) Negronis per day so as not to jeopardise his health.

Alcohol Content: 2.28 units

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Glass Type: Rocks glass