Lydia and Boudewijn are the proud owners of Tales and spirits in Amsterdam since 2012. With no prior education in marketing or sales they managed to develop their business and become one of the most respected and awarded craft cocktail bars of the Netherlands. They have received various awards for best cocktail bar throughout the years and were granted a number 16 spot on the prestigious World’s 50 best bars list. During their talk, they will share their personal experience on how to build your brand through trial and error, hard work, passion and perseverance.
About Lydia Soedadi and Boudewijn Mesritz:
Lydia completed a degree in interior design, but soon discovered her true passion lies in hospitality and providing guests with extraordinaryservice. Her career as a bartender started in 2005. A succession of manager and trainer positions in bars, clubs, and hotels around the world helped to develop her product knowledge, service excellence, and most importantly, her training skills.
She has run her own bar consultancy and training company beforeco-founding Tales & Spirits and XO Hospitality, and has travelledextensively around the world on consulting jobs. In addition to being the Guardian of Tales and spirits, Lydia is also the shopkeeper at l’Atelier de T&S, the new project next door.
Boudewijn discovered his passion for hospitality at the age of 11, and has dedicated his life to the hospitality business. He holds a degree in International Hospitality Management (Ecole hôtelière de Lausanne, Switserland), and has managed bars and restaurants in both the US and Europe from beach bars to 5-star hotel bars.
He stepped behind the bar 6 years ago under the guidance of Lydia, and hasproven himself to be serious competitor in the Dutch bar scene. He was awarded Bartender of the Year in the Netherlands in 2011 and has participated in national and international competitions.
As co-owner of Tales & Spirits and XO Hospitality, Boudewijn believes that the key to success is listening to your guests and delivering extraordinary hospitality on a consistent basis. He is responsible for the day to day operations and financial management and you can find him at Tales & spirits hostingtill deep into the night, ensuring that everything runs smoothly and that the guests are having a great time!
please share if you liked this!