Warsaw EDITION

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Bols Business class – Warsaw

The final Bols Business class edition of 2016 took place in the Pin up studio in Warsaw, Poland. The event was attended by a record number of 150 hospitality professionals whom were treated to a varied and international line up of speakers. The event was kicked off with local hero Rafał Ciesielski who captured the audience with his knowledge on how to build a complete system for your bar. Rafal was followed by Mateusz Zabiegaj, a well-known industry expert who clarified the pros and cons of premium brands in the bar. After the break Elliot Ball from the Cocktail trading co. in London took the stage to discuss guest communication. When does the communication start, how to communicate the soul of your bar and last but not least, when does the communication end? The closing act of the event was realized by the power couple of Amsterdam: Lydia Soedadi and Boudewijn Mesritz who gave an inspiring talk about how they managed to build their own brand, the bar Tales and spirits in Amsterdam.

Lydia Soedadi and Boudewijn Mesritz ‘How to build your brand’

Lydia and Boudewijn are the proud owners of Tales and spirits in Amsterdam since 2012. With no prior education in marketing or sales they managed to develop their business and become one of the most respected and awarded craft cocktail bars of the Netherlands. They have received various awards for best cocktail bar throughout the years and were granted a number 16 spot on the prestigious World’s 50 best bars list. During their talk, they will share their personal experience on how to build your brand through trial and error, hard work, passion and perseverance. 
About Lydia Soedadi and Boudewijn Mesritz:
Lydia completed a degree in interior design, but soon discovered her true passion lies in hospitality and providing guests with extraordinaryservice. Her career as a bartender started in 2005. A succession of manager and trainer positions in bars, clubs, and hotels around the world helped to develop her product knowledge, service excellence, and most importantly, her training skills. 
She has run her own bar consultancy and training company beforeco-founding Tales & Spirits and XO Hospitality, and has travelledextensively around the world on consulting jobs. In addition to being the Guardian of Tales and spirits, Lydia is also the shopkeeper at l’Atelier de T&S, the new project next door.
Boudewijn discovered his passion for hospitality at the age of 11, and has dedicated his life to the hospitality business. He holds a degree in International Hospitality Management (Ecole hôtelière de Lausanne, Switserland), and has managed bars and restaurants in both the US and Europe from beach bars to 5-star hotel bars. 
He stepped behind the bar 6 years ago under the guidance of Lydia, and hasproven himself to be serious competitor in the Dutch bar scene. He was awarded Bartender of the Year in the Netherlands in 2011 and has participated in national and international competitions.
As co-owner of Tales & Spirits and XO Hospitality, Boudewijn believes that the key to success is listening to your guests and delivering extraordinary hospitality on a consistent basis. He is responsible for the day to day operations and financial management and you can find him at Tales & spirits hostingtill deep into the night, ensuring that everything runs smoothly and that the guests are having a great time!


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