Bols Business class – Warsaw

The final Bols Business class edition of 2016 took place in the Pin up studio in Warsaw, Poland. The event was attended by a record number of 150 hospitality professionals whom were treated to a varied and international line up of speakers. The event was kicked off with local hero Rafał Ciesielski who captured the audience with his knowledge on how to build a complete system for your bar. Rafal was followed by Mateusz Zabiegaj, a well-known industry expert who clarified the pros and cons of premium brands in the bar. After the break Elliot Ball from the Cocktail trading co. in London took the stage to discuss guest communication. When does the communication start, how to communicate the soul of your bar and last but not least, when does the communication end? The closing act of the event was realized by the power couple of Amsterdam: Lydia Soedadi and Boudewijn Mesritz who gave an inspiring talk about how they managed to build their own brand, the bar Tales and spirits in Amsterdam.

Elliot Ball ‘Guest communication’

Communication is a topic we all deal with on a daily basis, but deserves extra care and attention in the service oriented business of bars. Elliot explains when the communication of your bar with your guests starts (sooner than you think), which essential communication tools you have at your disposal (for instance your bar menu) and when the communication ends, which isn’t when they actually leave your establishment. 
About Elliot Ball:
Elliot got into bartending during his degree at university, and much to his parents' dismay, upon graduating, decided that he preferred bartending. He hasn't wholly wasted his degree in Neuroscience, indeed it has leant itself well to his understanding of customers and social interactions. Elliot ran a few bars in Bath before moving to London, where he competed in various cocktail competitions and started a consultancy career, before meeting his business partners Andy Mil and Olly Brading and starting The Cocktail Trading Co.
The cocktail trading co. has been very well-received by London and the world, and after just 8 months of operation, their Brick Lane site has just been chosen by Time Out as #7 on their 50 Best London Bars.They have received recognition for providing outlandish serves and silly puns while still maintaining a focus on quality and flavour, but the focus is unquestionably on customer service and customer understanding. 
They have over 100 5 star reviews on Facebook, a rating of 4.9 on google, and almost unanimous 5 star reviews from other media agencies, including Time Out. And, they maintain, that is almost entirely down to understanding the customer and providing the best possible experience.

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