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MANCHESTER EDITION

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BOLS BUSINESS CLASS - MANCHESTER EDITION

The first UK edition of Bols Business class took place at the Lowry Arts Venue in Manchester. The intimate venue hosted 40 invited guests from selected outlets across the UK.  The event was hosted by John Parsons, Lucas Bols brand ambassador for the UK who was also part of the diverse line-up of speakers of the day.  The event was kicked off by Rebekkah Dooley, who has been within the hospitality sector for 12 years, working with venues and brands to increase revenue, repeat custom, website views, brand awareness and sales. She develops brand identities and cohesive communication for online platforms and delivers design work for menus. Her presentation demonstrated how a methodically planned brand identity can provide a venue its international recognition.  Up next was Jamie Jones, international bar consultant and trainer who started his own consultancy business ‘No fixed abode’ four years ago.  He believes pop-up bars are the way to go and shared his experience and benefits from them during his talk. After the break Gavin Humphreys took the stage to highlight the spirit and cocktail trends both nationally and internationally and talked about how to stay ahead of the curve. Gavin is the account director of CGA Strategy where he integrates multiple data sources to provide clear, insightful analyses and recommendations that influence and drive sales and marketing decisions. 
Calum Brannan continued to inspire the guests with his vision on social media and online image building. Calum is a British entrepreneur, working in the field of social media for over 10 years. He is the founder of ‘Click Hello’ (a booking, marketing and customer management software product) and co-founder of CrowdControl HQ (the leading social media risk management product).  The final presentation of the event was hosted by John Parsons, who shared  his insights on how to make a drink contagious.  Drinks trends are difficult to spot and staying ahead of the curve is a hard trick to master. John looks at some of the simple ideas that the world’s best bars are using and talks about how you might apply them to your bar. 

WATCH VIDEOS

John Clay

I WANT ONE OF THOSE!

Gavin Humphrey

DRINKING TRENDS BACKED UP WITH NUMBERS

REBEKKAH DOOLEY

THE SCIENCE AND ART OF COCKTAIL MENUS

Jamie Jones

POPUP BARS WITH A PUNCH