It's undeniable that social media is an important factor in marketing for small businesses. How to get the best out of it and avoid spending hours wasting time on facebook is a tricky balance. Calumn explores the various networks and how to amplify the reach of your content and make it work for your Bar.
Social Media is a difficult task for any small business owner. Where do you draw the line between effective communication tool and spending all day on facebook. Calum is a very engaging speaker (who often does research on those attending and their existing online ‘image’) who highlights some of the pitfalls and potential issues that come from using it.