With more than 10 years of experience in the spirits business, Andres Arellano is a well known professional in the Mexican on trade industry. His vast experience goes from managing top class cocktail bars in important touristic destinations like Cabo, to doing cocktail menus consultancy for international leading hotels. Most recently, he has been in charge of building commercial relations in both on and off trade channels for new premium spirits brands entering the Mexican market. His strong knowledge of every element involved in the route to market structure, makes him a very important element into the development of MONARQ's portfolio in Mexico.
His motto is "Every adventure requieres a first step. Even if people throw you stones, keep going forward and do not stop".
I´m developing Bols Brands with marketing plans and master class around the country. Actually you can find Bols in all of the top restaurant and bars in Mexico.
LIFE AS A BOLS BRAND AMBASSADOR
In one of my trips to Amsterdam I was wearing a Bols Cap and the flight attendant asked me if I liked the brand, so I laught and said I was Bols Ambassador for Mexico and I got a free upgrade to first class!! Lucky to find a Bols! Great anecdote!!
my favorite quote
"Cada dia una copita"