This year Bols Around the World celebrates its 9th anniversary and goes back to its roots: the Dutch spirit Bols Genever. To celebrate this pioneering spirit, we’re looking for the next Bols Genever pioneer.
The winner of the Bols Around the World finals in Amsterdam will be the next Bols Genever Pioneer, and will win a bartending trip around the World.
Your trip will begin in Amsterdam, during your time here, you will work side by side with our master distiller Piet van Leijenhorst, and learn the great art of distilling. Your second stop will be at Tales of the Cocktail in New Orleans, this is where you will take part in the industry's leading bartending seminars and workshops. Your final stop will be in Tokyo Japan, where you will experience the art of Japanese bartending.
This is a bartending competition for professional and aspiring bartenders in selected countries.
You can sign up from September 1st until October 31st. Signing up for this competition will require some basic personal information. You will have to complete and score top marks during the online challenges to secure a spot in the final week in Amsterdam.
Are you the next Bols Genever Pioneer?
During 3 online heats, you will be tested on creativity, knowledge, hospitality and the ability to approach Bols Genever from a business angle. If you become one of the top 3 bartenders of your region, you will be visited in your bar to showcase your Bols Genever concept. The winners of each region will be invited to Amsterdam for the grand final where you will bring your Bols Genever concept to life in one of the bars in ‘The Bols Genever Street’ in the centre of Amsterdam!
Heat 1: Respect the past, celebrate the future
1 Nov - 20 Nov 2016
The original Bols Genever recipe was created in 1820, and a lot has changed in the world of mixed drinks since then. Jerry Thomas published the first cocktail book in 1862, prohibition devastated professional bartending for over a decade, which was followed by Tiki and the disco era. Today we find ourselves in a new golden age of bartending and bartenders world-wide experiment with home-made bitters, infusions, fermentation and molecular mixology. The cocktail culture has developed at a rapid pace in recent years, and it is hard to imagine what the future will bring.
Heat 2: Knowledge is the start of Wisdom
29 Nov - 7 Dec 2016
We believe that knowledge of the products you work with, heritage and history are key for an all-round bartender. A Bols Genever pioneer is an all-round bartender and during this heat your knowledge will be tested.
Heat 3: Show your Skills
3 Jan - 22 Jan 2017
The next Bols Genever pioneer should have a solid knowledge on Bols Genever and its versatility in cocktails and mixed drinks, to make sure this ‘forgotten spirit’ does not live up to its name. He or she should be able to create Bols Genever cocktails for any guest at your bar, from Genever novice to Genever connoisseurs.
Heat 4: Now you are live…!
13 Feb - 19 March 2017
If you make it to the top 3 of your region, you will be visited by a BATW judging team in your bar. You will be asked to host a Bols Genever evening at your bar, where you will have the opportunity to bring your Bols Genever concept to life. The goal of this evening is to showcase Bols Genever, promote your bar and give us an insight in your event management skills, creativity and ability to bring a concept to life. The program of the evening, number of invited guests and promotional/educational activities are up to you.
8-9-10 May 2017
The winner of each region will be invited to Amsterdam for the Grand Final. During this final, you will have the opportunity to showcase your Bols Genever concept in one of the 7 bars in the ‘Bols Genever street’ in the heart of Amsterdam.
The Grand Final will be judged by the Bols Genever Iconic Team who will decide who will be the Bols around the World winner of 2017.